A direct-to-consumer label wanted growth that respected the brand. We aligned social, creator and performance media into one full-funnel system, then let the numbers guide the spend.
Representative of the shift we aim for in this kind of engagement.
Figures shown are illustrative and for demonstration purposes only.
The label had a loyal following and a distinctive point of view, but growth had plateaued. Aggressive performance tactics could have scaled revenue quickly at the cost of the brand — and the team was not willing to trade one for the other.
Shaped around the sector's buyers, cycles and sensitivities — not generic marketing.
We brought social, creator and performance media under a single full-funnel plan so every touchpoint reinforced the same brand story.
We treated creative — not just bidding — as the primary growth lever, testing brand-led concepts against direct-response formats.
Lifecycle flows and considered post-purchase communication lifted returning-customer revenue instead of chasing new buyers alone.
Blended ROAS and contribution margin — not channel vanity metrics — decided where the next pound of spend went.
A view of the moving parts that came together in this engagement.
Revenue grew strongly year on year while blended ROAS stayed healthy — and returning-customer revenue rose fastest of all. Growth came without the brand being pushed into discounting or off-brand creative.
“We finally stopped choosing between brand and performance. One plan did both.”
This case study is illustrative and representative of our approach. Figures shown are for demonstration purposes only and do not reflect specific client results.
Tell us where you want to grow. We will show you the shortest credible route to get there.